6 Reasons You Need a Website for Your Small Business
Updated: Sep 29, 2021
The internet is a powerful marketing tool that allows businesses to reach people worldwide. Websites give businesses an opportunity to advertise their products and services, attract new customers, and provide valuable information.
Today many consumers look online for information that will help them make the best possible purchase decisions. This is especially so with bigger purchases. Recent studies have shown that 81% of consumers will conduct research online before they make a purchase. This means that if your business does not have a website then you are missing out on a lot of business!
1. A website will provide your customers with information about your products and services
Websites provide a platform for businesses to create an online presence. They allow potential customers to find out more about the business, connect with it through social media, and make purchases online. A website can help you increase sales in-store too by making it easier for people to learn about your products and services.
2. Websites help you communicate with your customers 24 hours a day
Websites which have good customer service are essential for any business. Websites that allow the customer to contact a live person 24/7, make it easy to communicate with customers. Live chat and email make it possible for customers to ask questions about products and services without ever having to hang up or wait on hold. Consumers are more likely to trust businesses that are easy to contact. Being able to easily make contact with people at your business builds trust between consumers and your brand.
3. A website can create leads from new customers
Websites are key to generating leads from new customers. Not only does a business' website serve as a landing page in which potential customers can learn about the business, but it also provides a platform for creating more conversions with an online store and adding contact information to their mailing lists. Lead magnets are a great way to gain a consumer's contact details. Offer visitors a free item or service such as a consultation or case study when they provide their name and email address, now you have a new sales lead for your business. Check out a lead magnet example here.
4. Websites can get you organic traffic from search engines
Websites are a great way to get in front of people. With the right content, they can attract organic traffic from search engines such as Google and Yahoo. Search engines use a ranking system to determine how relevant a webpage is compared to what a person is searching for. Of course, businesses should aim to rank well for keywords and phrases that their target customers are searching for in relation to their business. Understanding what target customers are searching for requires keyword research.
At Rove we provide SEO audits for businesses that analyse the current performance of keywords on their website. Click here to request an audit.
5. It’s an investment that will pay off in the long run
Websites are a great investment. They can be the first thing someone sees when looking for your services or products. This is why it's important to make sure that it portrays your company in the best light possible and accurately represents what you offer. A well-designed, well-functioning site will boost customer conversion and increase sales.
6. Websites are easy to maintain and update on your own
Modern websites are easy to maintain and update on your own. Gone are the days of spending hours trying to figure out how a page breaks in different browsers. Now, all you need is a good text editor and you're good to go. With many affordable programmes available, it's not difficult or expensive to keep your site up to date with fresh content. Creating a fully functional website from scratch has never been easier, with the introduction of visual editors you no longer have to be a coding wizard.
Create an Online Presence for Your Business Today
Having a website can provide many benefits to your business. It can be a place where you can post updates, photos, videos, and other content. You can use it to sell your products or services and it's also an opportunity to connect with your customers.
Rove is a digital product design agency based in Hamilton, New Zealand. We create innovative and practical websites for our clients.
If you don't have a website or are interested in upgrading your current website get in touch. Our friendly staff members are happy to discuss what Rove can do for you.
Thanks for reading! 😄